A strong partnership and shared goals are vital components of a successful SEO campaign, something we know first-hand from working with one of our clients to develop the best SEO strategy possible for their company.

Our client was the largest bank holding company in Michigan (and one of the top 50 largest bank holding companies in the U.S.). We quickly familiarized ourselves with their website’s SEO status, audiences, as well as the company’s business goals, including identifying target growth areas. This information allowed us to deliver a detailed plan of action that included highly specific, viable key phrases.

We delivered keyword competition reports that aided in the decision-making process by allowing us to identify which phrases would be attainable and have the greatest impact.

Once the strategy was defined, we developed content that appealed to potential customers and demonstrated credibility to search engines. We were able to gain the first position on Google for several targeted key phrases, including “Commercial Lines of Credit.”

How Good SEO is Done

Creating SEO content is a delicate process. The primary goal of any content should be to offer value to readers by delivering on the expectations they have when they first search a query. The content also needs to leverage targeted key phrases so search engines recognize them as carrying a disproportionate value within the content.

Our writers, understanding how to craft content that speaks equally to users and search engines, wrote pages that centralized our client’s target key phrases.

Increased Traffic

Prior to coming to us for assistance, organic search traffic for our client was under 212,000 visits per month. Traffic increased steadily since the launch of the content we developed. Six months later, organic search traffic yielded over 275,000 visits – an increase of more than 63,000 visits per month.

One key indicator of success is how well general search terms – terms that do not include a company’s name – drive traffic to the site. At the start of the project, organic search traffic that did not include our client’s company name was just over 5,500 visits. Six months later, that number was over 35,800.

The Value of Good SEO

By implementing By implementing an attentive, forward-looking SEO strategy, we expanded our client’s audience and gave that audience valuable, informative content about the services for which they were searching.

Our client saw a significant Return on Investment (ROI) of tens of thousands of dollars through this campaign, acquiring a larger share of organic traffic that continues to show results.

Did You Know?

Key phrases need to be relevant to your goals and your page content. If someone searches for your target phrase and finds your website, will they be satisfied with what you offer?

There’s a lot of competition for some keywords. If your services are location-specific, including your city or state information can help you target competitive keywords. Metadata is still important, but content is king. As search engine algorithms get smarter, they place more and more importance on your content.

Search engines are designed to offer the best results to their users. Delivering relevant, high-quality content is always good SEO Search engines are designed to offer the best results to their users. Delivering relevant, high-quality content is always good SEO practice.