Google’s search results are divided into two sections: organic (unpaid) and paid search results. These paid search results are a part of Search Engine Marketing (SEM). SEM is also known as Pay Per Click (PPC) or Search Engine Advertising (SEA).

Why Search Engine Marketing and Digital Ads?

A big advantage – and one major reason to use SEM and digital advertising – is that SEM is measurable. Using tracking tools, you are able to know who visited your website and how many users were converted into customers.

The best way to market to people who already know your business is through remarketing or retargeting ad campaigns. Remarketing/retargeting shows your ads to users who’ve already visited your website or used your mobile app. If these users browse somewhere else on the internet, they can see your ads and come back to your website to finish making a purchase or inquiry.

Different businesses need different kinds of ads. There are a variety of ads: display ads on GoogleNetwork, video ads on YouTube, mobile ads, and social media ads on Facebook, LinkedIn, Twitter, and Instagram among others. Through these ads, your business will start to grow digitally, gaining brand recognition, acquiring new clients, and maintaining current clients.

Search Engine Marketing (SEM) helps put your website at the top of the search results page based on specific searches related to your products or services. This can help drive traffic to your website.