
				Client Log In

About SEO

Why Search Engine Optimization?

The internet is a vast universe with billions of websites competing against one another. To overcome your competition in this vast universe your website must stand out. The best way to make your website rise above your competition is to make it rank high on internet search engines. Search engine optimization improves your website ranking in search engines.

Search engine optimization is so important because over 80% of all purchases on the web begin in the search engines! If you are not utilizing search engines to market on the internet, your competitors are taking your business! Over 85% of qualified internet traffic to websites is directed through search engines. In addition research has shown that over 85% of those who use the internet rely on search engines to locate new websites. It is important to optimize every page of your entire website because 75% of search engine users never scroll past the first page of results and 90% never scroll past the second page. Those web sites that rank near the top of search engines for their specified keywords are able to target high levels of qualified client traffic. Once you generate the website traffic, your website is the key to converting this traffic to revenue.

Marketing research indicates that there is no better way for businesses to reach their customers than through a Search Engine. In the United States alone this past March, 40 percent or 114.9 million Americans used a Search Engine. This represented 77 percent of the U.S. population that actively use the internet. On average each of these people spent almost forty minutes using search engines during the month.

Research and studies have shown that search engine ranking can be much more effective than any other form of Internet marketing or Internet advertising. SEO brings more traffic which equates to more exposure for your company and the opportunity for more sales. The efficiency with which these are delivered equates to a higher ROI and a better bottom line.

"Search engine optimization may be just one part of an online Internet marketing strategy, but it is the fundamental part. It's the baseline. If you are doing nothing else, search engine placement and keyword-related advertising can make up 80 to 90 percent of your traffic."

Brand Week Online Magazine

Search Engine Optimization provided by PageRankers will help you to:

Increase internet traffic
Broaden market share
Lower client acquisition costs

Measure Return on Investment
Increase traffic conversions
Dominate your competition

« Back to About Seo